YouTube is seen as a social networking medium by the vast majority of people. Is it? Yes, but it also acts like a typical search engine. People may search for anything and obtain a list of videos rated in order of popularity.
In order to get found on YouTube by your target audience, you must optimise your video content. In a positive way, many of the conventional SEO criteria apply to YouTube as well: select the correct keywords to express relevance, build a nice user experience to encourage engagement, and utilise analytics to detect and change whatever isn't working.
As a result, we've compiled a list of the best YouTube SEO tools. Some of them are your typical, everyday SEO tools. Others are made for YouTube alone. However, any of them may help you build a strong YouTube presence.
To ensure that your video material is discovered, include relevant keywords in the title, description, and tags. With the use of these tools, you may discover the most popular search terms and the most effective phrases to target your audience.
Google Trends can tell you whether interest in a certain issue is rising or falling. This isn't the only way to see what's trending on YouTube. It's easy to discover new video-related trends and possibilities by clicking on "YouTube Search." Because Google (the company that controls YouTube) is providing the statistics, you may be certain that it is accurate:
Using YouTube's autocomplete function, type in your seed term into the search field and watch how YouTube interprets it by displaying autocomplete alternatives.
You might use a keyword research tool to automate the procedure if you have a large list of keywords. The free edition of Rank Tracker (disclosure: I am the inventor) gives you access to nine different approaches for finding potential keywords, and the results are likely to be in the thousands. Don't worry, you can use custom filters to limit the list (aim for the highest search volume and the lowest competition).
Look into Keywords Everywhere if you're looking for something lighter and easier. The browser add-on makes it possible to do keyword research on the go. It enhances YouTube and Google's autocomplete functions with useful stats.
Keyword research may be done using AnswerThePublic. It's easy to find the most often asked questions about your keywords with this well-designed web tool.
CPC and search volume data are included in these paid keyword research services. To run large-volume campaigns you'll need to upgrade to a commercial version of Keyword Keg, which is available for free.
With a little help from Google Ads' Keyword Planner, you can also acquire some similar keywords by entering seed keywords. With a free account, you won't obtain accurate search volume estimates for your terms.
In addition to these and other tools for YouTube keyword research and optimization, my team has put up a helpful video guide:
Tools for determining which investments are most lucrative. YouTube tags
YouTube categorises videos based on the tags users submit to them. Researching a tag on a video's page is difficult since it isn't presented.
You may either check for tags in the page's source code or use a browser extension to do it for you.
On the move, this tool analyses movies and produces a summary with tags and other data:
YouTube Tags, another add-on for the Chrome browser, displays the tags for all currently open YouTube videos. It's a great way to get an overview of the top videos on any given subject.
There are several tags generated for your subject using RapidTags. You may find relevant tags by typing in the video's URL or subject. The free version does have certain limitations, though.
Tools for channel management and auditing
Your video achievements and failures should be kept at the forefront of your mind. Your keyword effectiveness and future chances may both be improved by knowing which videos work for your business and which do not.
An overview of your channel is available via your channel dashboard on YouTube. You'll learn a lot about your target audience and what other types of videos they love viewing from this information. You can also see how many people have viewed or engaged with your content over time. People who already have a few videos and want to see how well they've done are the target audience for this app.
It's hard to beat TubeBuddy's feature set when it comes to managing and promoting your YouTube channel. You may use it to investigate your competitors and examine your channel's statistics. You may also make changes to the video data using it (thumbnails, annotations, and descriptions).
Consider using Tubics for your keyword and channel auditing needs. Comparable to a similar technology, quintly, a straightforward reporting capability is provided in addition to statistics on subscribers, interaction, watch time, and so on In spite of the fact that quintly was not built for YouTube, it is really straightforward to use.
Look into your competition.
In order to get a complete picture of your rivals' YouTube presence, you might use several techniques. Learn how to improve your videos and written material using this knowledge.
What works, what doesn't, what tags they are using, and so on can all be seen using Rival IQ, which provides an overview of a competitor's progress.
You may use this tool to assess your channel's performance and see which videos in a certain category or region are the most popular. That's why it's so crucial to SEO research.
The YouTube competition analysis tool from Socialinsider gives you a detailed look at your and your rivals' content's rating and performance over time.
Your comment section's moderator tools
Even though you may not think of it as an SEO component, the comments area might have an indirect impact on your results. Commenters have the power to build or kill a YouTube channel. Innocent films may quickly devolve into rotten cesspools of negativity, which can do serious damage to your company's reputation.