Using Long Tail Keywords for SEO: A 2021 Guide to Identifying, Finding, and Using Them

In this packed and competitive search engine results page, you may try optimising for a high-traffic short-tail keyword like "best pancake recipes" (SERP). Alternatively, you might construct a hyper-targeted website geared at the 80 individuals who search for "the finest gluten-free blueberry pancake recipe" per month, which is the long tail term. How about the possibility of another option?

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Most individuals believe that they have to pick between visitor volume and traffic quality when it comes to their website. As long as your website is optimised, you can enjoy pancakes for breakfast AND dinner. Long tail keywords can attract relevant traffic to your site, and they can also show Google that you are an expert on the subject, which makes it simpler to rank for the short tail keyword.

Using a single major keyword, we'll teach you how to design an outline that will attract the searchers you want to attract. Having a primary keyword in mind will be necessary. Our guide to targeted keywords is a good place to start if you don't already know what you're doing:

For a certain article, come up with long-tail keyword suggestions.
Find high-potential long-tail keywords.
Rank for as many different keywords as possible by using these keywords.
You'll see an increase in traffic, but that traffic will be more relevant because long tail keywords have a specific search purpose.

Long Tail Keywords: Tips for Finding Them

Starting with the core term you've previously selected, you'll need to brainstorm 20-30 other keywords. In order to build your keyword list, type in your core search term into any of the long tail keyword resources we recommend, then note down the results.

Your content goals and audience should guide you in weeding out keywords that are not related to your material. There is no need to be too exacting, as we will be reducing this list in the following part.

there's the Google Search Engine Results Page

The Google search engine results page (SERP) is the best place to look for long-tail keyword suggestions. Because you're only going to collect 10 or 15 keywords using this strategy, combine it with another method from this list instead. Search engine results pages (SERPs) include three places where you should spend your attention:

Autocomplete is a useful function.
Sections of the People also inquire.
Searches related to the current topic
In order to get started, type in your core phrase into Google's search bar and take note of the autocomplete options it offers up.Remove everything that isn't related to your page and the overall search intent you are trying to fulfil. In the example of "pancake recipe allrecipes," the long tail is clearly looking for a link to allrecipes.com, so you don't need to add it in your own list.Once you've found your term, check out the "People also ask" area on the search engine results page.In order to extract even more long tail keywords from "People also ask," you may click on a question to encourage Google to add in a few additional questions underneath that question.Make sure to go down and check out "Related searches" at this point as well.Add these long tail keywords to your list. Don't include any duplicates from these three sources on the search engine results page.

Respond to the People

Using Answer the Public, you may find out what people are asking about your major keyword and how to answer them. FAQ-style posts can benefit from this tool since it makes it easy to locate various headers that answer the questions people have about your subject.Using answerthepublic.com, type in your term and then click on "Data" to get the results in a more user-friendly format.Don't be scared to use non-grammatically accurate keywords in your content. You won't utilise them precisely as stated, but they're still a good starting point for brainstorming.

Quora

You may get a better sense of what people are thinking about a topic by using Quora, rather than Answer the Public, where questions are generated by an algorithm. Using Quora's search box, you will be presented with a list of relevant results. Use the sidebar "Questions" to narrow your search by selecting relevant questions.The search feature on Quora isn't always accurate. If you're having problems discovering relevant information, try Google search instead using the search operator "site:quora.com" and your term in the search.Make a note of more than the question's title before submitting a Quora entry. Explore the answers, too.. They can assist you figure out what searchers are looking for, which might be useful when you're putting together content.

you may use Google's Search Console.

Using Google Search Console (GSC) to uncover long tail keywords when updating an earlier piece of content is the best way to increase your search engine rankings. You may search for long-tail keywords that already rank for your content using GSC data. You can then target these keywords instead of trying to rank for a completely new set of keywords.Select "Search results" from the left-hand menu after logging in to GSC. Next, pick "Page" from the dropdown menu under "+ New" at the very top of the screen.It is possible to refresh a page by entering its URL and getting a list of queries (keywords) for which it is already ranked.
This collection of long-tail keywords may be used to find suitable long-tail keywords. Prioritize keywords with a high number of impressions (the number of times you appeared in a search) but a low number of clicks (number of times someone has clicked your page from a SERP). There may be something wrong with the keyword's search intent if it receives a lot of impressions but very few clicks. When you reoptimize your page, you can enhance this.

Google AdWords Keyword Tool

Using SpyFu's keyword research tools, you can quickly discover long-tail versions of your core keyword.

Go to the Related Keywords Tool and type in your primary keyword there as well.
Use SpyFu's Competitor Research Tool to examine which keywords your rivals' pages are ranking for after extracting what you can from the list. Some of their relevant keywords can be targeted by you.

Enter the URL of a competitor's website from the SERP into our SEO Keywords Tool to discover which keywords they rank for.
Your long tail keyword research should be finished at this time. There are at least 20-30 keywords you may employ to target certain search intents along with your more broad core keyword. In our final phase, we'll narrow down this list of long tail keywords to a reasonable quantity.

Long-tail keyword research: what to look for and how to prioritise
Three things to keep in mind while reducing down your list of keywords: fundamental analytics, search intent and their function in your content strategy.

Basic Metrics to Keep in Mind
We want to know how much interest there is in a term and how competitive it is when we conduct basic keyword research. There are two measures that we'll examine:

The average number of monthly searches for a certain term. Volume.
How difficult a term is to rank for in the search engine results page (SERP).
SpyFu's Keyword Research Tool can help us locate both of these measures. Input the keyword and write down the volume and KD of the search term.The best keywords are those with a low KD. It's advisable to focus on a lower KD alternative if you have a new website with limited traffic, because a high KD (90+) keyword may be difficult to rank for.Your keywords should also have a lot of traffic. If they're extremely relevant, even modest traffic levels can be beneficial. The value of 20 highly relevant searches a month might outweigh the value of 200 searchers who leave because your material is irrelevant.The next step is to determine what users are looking for when they conduct a search for each of the many keywords we've identified as valuable and competitive. Then we'll be able to determine whether or not they're related to our content or not.

Assimilate Search Intent

When deciding which keywords to target, search intent is the most critical element to keep in mind. When people use the terms you're targeting to do a search, you need to know what they're looking for.Follow our search intent analysis approach to get a better sense of what people are looking for when they type in your major term.Understand your searchers, what they're looking for, and the topics they'd want to learn more about by analysing their search intent. To do this, you must:Understand the underlying meaning of the term you're searching for (buy something, learn about something, etc.).Take a look at the search engine results page (SERP) to understand what type of material Google feels best meets search intent

(listicles, Q&A posts, videos, testimonials, reviews, etc.).Explore the SERP's most popular sites and see what subjects they cover. Keep an eye out for the

H2s and H3s in the data.See what people are saying or asking about this topic on social media and inquiry sites like Quora.
Consider the needs of your current audience before creating this material.
How to cook pancakes is an example of what people are searching for. Using these resources, you may determine what they are looking for:Recipes that are simple to make
Pancakes for breakfast and for dinner that aren't savoury
Make pancakes from scratch and learn how to do it.
To be able to substitute fundamental components such as milk or eggs
Long tail keywords like "how to make scallion pancakes" or "how to make potato pancakes" can be eliminated because they are both savoury possibilities. Remove "how to make pancakes from a mix" if you like.This is a great place to begin whittling down your keywords. You should remove the keyword if it isn't relevant to your target audience. You should now only have keywords that are related to your content. Using your list of relevant keywords, we'll whittle it down to just those that apply to your particular piece of content.

Analyze the Potential Impact of Each Keyword on Your Content

In addition to your initial core keyword, you must now determine the long-tail keywords for which you wish to optimise your post. It is important to know if these keywords are major or secondary, and how they might be used in your future content, before you can use them effectively.

You must first establish if a keyword is best suited to being a major or secondary keyword in order to figure out the position it may play in your future content. Using a core keyword is the best way to ensure that your secondary keywords all fit under the same umbrella topic. It is advisable to utilise a secondary keyword as a supplement to your major keyword rather than as a stand-alone post because there is not enough information, interest, or utility for a secondary keyword to warrant its own post.

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