Twitter trending topics: How they work and how to use them
Twitter's fame stems from the rapid evolution of its trending content. These might be as general as the latest celebrity news or political debates, or they can be specifically targeted to your account's hobbies, industry, and brand.
Twitter has spent the past several years perfecting its trending topics feature by adding more information to the way it displays on desktop and mobile devices.
If you want to know what people are talking about and how to best engage them on Twitter for your company, go no further than the trending topics feature. Let's take a look at the inner workings of hot topics, discuss how to give them a unique spin, and discuss how you can use them in your social media marketing strategies.
What's trending on Twitter is decided by the site's algorithm. They may be modified based on your location, hobbies, and the people you contact with. You may see what's trending within your particular interest groups, or you can see what's hot across the board, depending on the perspective you choose.
For instance, if the majority of your followers also work in the social media industry, you will more often encounter customised trends in that field. Similarly, the system places a premium on recently published pieces. This means that rather than seeing dated trends, you'll be exposed to the issues that are now trending.
These are the categories that may be found under the "For You" and "Trending" tabs in the Explore section of the Twitter mobile app. The "What's Happening" sidebar, which can be extended to an explore page with several tabs and subtopics, is just one of the locations you may see your trends on Twitter for the desktop.
In order to maximise the benefits of Twitter trends for your company, you should filter the trends you see by criteria relevant to your business. Fortunately, there are a few options for letting Twitter know what you care about the most.
Customizing your Twitter experience by selecting your preferred trends is highly recommended. The trending topics you see on Twitter may now be tailored to your interests. By customising your location settings, you may limit the trends you see to those that are relevant to where you are right now. Within this framework, you may optionally choose an area from which to see the desired trends.
To access your Trends page and make these adjustments, choose "display more" on the right side of your Twitter desktop site. To change your Twitter settings, open the app on your mobile device, go to your profile page, and then select the gear icon that appears just above the search bar. From these settings pages, you may choose what sort of trends will appear in your feed.
Twitter can only show you relevant trends if you provide it with information about what you're interested in seeing. To do this, you need to be actively engaged on the site by following accounts and commenting on topics related to your specialty, industry, or hobby.
The Trends page will tailor the hashtags and subjects it displays to your interests, although it may not always be accurate at predicting your preferences. You'll need to find out essential phrases to look for surrounding discussions if you want to go into a less popular subject or hashtag.
You may use Twitter's built-in search functionality to look for specific phrases, hashtags, or trending topics. Look for your brand's name to see whether others are talking about it, or look up hashtags like #industrychat or #campaignhashtag to see what people are saying and how they're using them in their posts using this tool.
If you're using Sprout Social, you can save time by automating this process with filters and notifications for your Smart Inbox.
To monitor Twitter's hot topics, you may use Sprout Social's advanced query settings. You can use Sprout's Twitter listening tool to sift through the chatter and zero in on the discussions that matter most, even the ones that a simple hashtag search or @ mention of your company might miss.
Social listening may help you zero in on the most relevant and timely news, discussions, and prominent accounts by using Twitter's hot topics as a jumping off point. This allows you to keep an edge over the competition by anticipating and capitalising on trends that your target audience is currently talking about.
In the same way that you may follow individual users on Twitter, you can now follow themes in general to see a variety of tweets about a single subject. If you want to follow more relevant accounts and learn who the thought leaders are in your field, this is a fantastic method.
Click the "More" link in the left sidebar of your Twitter feed to see a list of possible hashtags to follow. Select "Topics" from the drop-down list. You'll be sent to a page detailing Twitter's suggestions for accounts to follow based on their interests.
Once you start following a subject, you'll start seeing Tweets about that topic in your newsfeed, regardless of whether or not you follow the person who Tweeted about it. In response to any of these Tweets, you may want to "see more about this Topic." When you get this prompt, click it to see a compilation of relevant Tweets.
Knowing what's trending on Twitter is just half the battle, however. In order to successfully promote your business, create effective campaigns, and establish meaningful relationships with your target audience, you must understand how to put this data to work.
Following Twitter trends may provide you insight into the general feeling of the public on a certain issue. You can observe not just that people are talking about something, but also what they are saying, in real time, thanks to Twitter trends.
It's not enough to know how many times your brand's new product has been mentioned online; you also need to know whether or not those mentions have been positive (which can spark ideas for future marketing campaigns and user-generated content) or negative (which can help you identify a problem that needs fixing). Your target market's sentiment about the product may be gleaned through a perusal of their Twitter feed.
Once you start following a subject, you'll start seeing Tweets about that topic in your newsfeed, regardless of whether or not you follow the person who Tweeted about it. In response to any of these Tweets, you may want to "see more about this Topic." When you get this prompt, click it to see a compilation of relevant Tweets.
Knowing what's trending on Twitter is just half the battle, however. In order to successfully promote your business, create effective campaigns, and establish meaningful relationships with your target audience, you must understand how to put this data to work.
Following Twitter trends may provide you insight into the general feeling of the public on a certain issue. You can observe not just that people are talking about something, but also what they are saying, in real time, thanks to Twitter trends.
It's not enough to know how many times your brand's new product has been mentioned online; you also need to know whether or not those mentions have been positive (which can spark ideas for future marketing campaigns and user-generated content) or negative (which can help you identify a problem that needs fixing). Your target market's sentiment about the product may be gleaned through a perusal of their Twitter feed.
Businesses may pay to have their content included on Twitter's "Trending" list, which is shown on the homepage and the Explore tab.
Other Promoted Tweets that appear in users' timelines often supplement these tendencies. Brands who have a new campaign or product to advertise to a certain demographic may do so effectively with Promoted Trends.
Twitter's exclusivity policy is a perk of utilising Promoted Tweets. Under these terms, a single customer in a given country may run a Promoted Trend each day. Since Twitter ads only run for 24 hours, you won't have to worry about competing with local businesses.
As well as providing insight into what your target demographic is interested in, keeping tabs on what's trending may help companies capitalise on industry shifts. By monitoring Twitter trends, marketers may respond to conversations as they unfold in real time. The platform's expansion means more opportunities to connect with your target demographic through timely and topical content.
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