It goes without saying that having a strong online presence is crucial for any Australian company. It's likely that your rivals are capitalising on digital and internet marketing strategies, which might explain why they're outpacing you in terms of new client acquisition.
The importance of digital marketing cannot be understated. Search engine optimization (SEO) for your website is crucial. There are a few steps you can take this year to ensure that people can find your company while searching online in 2019. We've compiled a list of the most important SEO developments expected to take place in 2023, along with advice on how to take advantage of them.
There is a small but vocal subset of Internet users that use alternatives to Google and Bing, such as Duck Duck Go and Yahoo. In reality, research shows that Google is used by almost 90% of all internet users.
As such, when we discuss SEO developments, we are referring to strategies for increasing your site's discoverability by Google's spiders and crawlers.
The good news is that if you optimise your site for Google's SEO standards, it will also do well on the majority of other search engines since their algorithms are based on the same or very comparable criteria.
Now that we have that foundational piece of information out of the way, let's examine the real patterns and strategies you should be using as we approach 2023.
Search engine optimization (SEO) is a fascinating field within digital marketing, and it has been around for quite some time. However, the things Australian SEO businesses were doing 10 or fifteen years ago are significantly different to what they would propose today.
SEO practises have evolved in tandem with changes in how SEs evaluate and classify websites. This implies that many tactics that used to be effective no longer do, and that others that we previously would not have considered are now of crucial importance. Let’s take a deeper look:
Google SEO practises have evolved considerably over the last five or 10 years, when rapid link growth was a priority. Quality didn’t matter much, and article directories and similar low-quality sites were one of the goes to techniques.
However, search engines like Google are continually striving towards delivering internet users better, higher quality results. So when they noticed that individuals were manipulating their ranks by accumulating masses of low-quality connections, they modified the way their ranking mechanism works.
These days, it’s not so much about how many links you have, but where those links originate from, and if you just have low-quality links, they won’t do you any good and might potentially hinder your search results.
Links still vital, however, so make sure you don’t get rid of link building completely. Make sure the sites you contact and the directories you submit your company to are credible and appropriate for your industry.
Australian SEO firms and others used to compose articles with spiders, crawlers, and bots in mind.
They were employing techniques like keyword density and even content spinning to produce material that met all the SEO requirements but was short on actual substance, rather than focused on producing high-quality content that really addressed people's problems.
All of that was upended by semantic search and other shifts in how search engines evaluate and rank content, and it will continue to be one of the major SEO trends in 2023.
The acuity of search engines has greatly improved. They are continually on the lookout for fresh material that will better satisfy their readers' needs and interests. Because of this shift, websites with a lot of authority are penning epic guides that may be as long as 3,000 words in an effort to boost their search engine rankings and compete with others who produce shorter, shallower material.
Because of this, it is essential to focus on writing for humans first and then using search engine optimization techniques where possible.
When it comes to online success, having a number-one position in organic search results isn't as crucial as it once was.
Since Google's inception, all SEO (search engine optimization) trends have centred on one thing: rising to the top of search engine rankings.
Paid advertisements, which are always shown at the top of Google's search results, have become more important to the company as it has developed. This means that you may not even be seen if you are the top organic result for a certain search phrase because your page is too long.
What matters most for long-tail keywords is the user's intent while doing a search. You may, for instance, go for "custom surfboard manufacture" instead of more broad terms like "surfboard store." While the first search term may bring in more visitors, the second will result in shoppers who are specifically interested in your offering.
While it's important to consider user intent when developing content and implementing an SEO strategy, doing so may not be enough to propel you to the top of organic search results. But it will increase the number of qualified visitors to your site, which in turn should increase your CTR and the number of people who end up buying from you.
Local search engine optimization will also be crucial after 2023. Having your company or piece of advise appear as one of the top three Google Maps results is vital when people are looking for anything in your area. Moreover, the ensuing text findings are quite country-specific.
If your company is located in Melbourne, you should seek the assistance of a Melbourne SEO expert. You may go in even more and boost your rankings on Google in a certain Melbourne neighbourhood. Take a look at how our St. Kilda SEO services aided a local company in becoming the most popular in this Melbourne neighbourhood.
The same holds true for the other big and minor cities and towns around Australia, so whether you have a business in Adelaide, Newcastle, Sydney, Canberra, or any other large or minor town, you should focus on improving your local search exposure.
If you do business across the state, you may optimise for the whole state. For companies based in Queensland that serve the whole state, targeting just people in that region may provide the greatest results.
One of the fundamental reasons individuals use the internet nowadays is to find solutions to problems or queries they have.
People are always on the lookout for information and solutions, whether it's the time in another continent or a conversion from metric to English units of measurement.
One of the most important SEO strategies for 2023 will be to optimise your content so that it shows as a featured snippet when someone does a search for a query related to your industry, goods, or services.
Short, succinct excerpts that directly address the subject at hand should be a priority while writing any kind of material. The likelihood of them appearing as featured snippets increases the amount of traffic you get from that source.
Nobody had ever heard of UX until just a few short years ago. One of the most important developments in SEO for the foreseeable future, user experience has recently emerged as a separate subfield within digital marketing.
The primary goal of search engine optimization, pay-per-click advertising, and other similar techniques is, of course, to increase the volume of visitors to your website. Still, the goal of good UX is to retain customers on your site and move them farther through the sales pipeline.
Creating a pleasant and straightforward online experience for the user is the goal of "user experience" design. It provides relevant search results when your visitors seek more information and offers the correct sort of content above the fold. It's all about easing people into the next step, whether that's completing a purchase or contacting a sales representative, by responding to their inquiries and giving the data they need.
One of the most important SEO developments for 2023 isn't directly related to search engines. What matters most is that visitors to your website get the kind of experience they're hoping for.
Maintaining an Impact on Keywords from Search Intent
Google's search algorithms have evolved in many ways, but one of the most notable is that it no longer takes queries at face value.
Historically, keywords were the only building blocks of search engine optimization. You implemented them throughout your content and website, giving search engines a clear picture of how you wished to be indexed. People were abusing the system by employing generic versions of popular keywords to artificially boost their website's traffic.
Search engines have evolved to become far more sophisticated in recent years. Keywords are no longer the only criterion for determining which material should be returned in response to a search. As an alternative, they provide outcomes based on intent by analysing a range of indicators and user behaviour. They generally have a good sense of when a user is seeking for answers, tools, or information and can tailor their output appropriately.
Finding your target consumer and anticipating their online behaviour is a key SEO trend for 2023.
It might be difficult to choose where to put your limited digital marketing budget. In spite of this, SEO trends in 2023 are predicted to continue to prioritise content quality above promotional efforts.
That's why it's wiser to put money into producing more high-quality content than towards advertising. Using sponsored advertisements allows you to more precisely target the people with whom you most want to communicate; these individuals are more likely to convert once they discover the information they need on your site.
Spending your marketing cash on random initiatives is not the way to go. It's all about identifying your target audience, learning what information they need, then constantly providing that information to them.
Although text-based content is likely to always be vital in terms of Google SEO, video is becoming more significant as search gets more intent driven. That's just one more thing you can add to the list of SEO developments that won't slow down until 2023.
Brands that excel at producing video content are doing very well since many consumers nowadays would rather watch a video with a full visual explanation than read text.
Make sure that you optimise your video material by providing descriptive, keyword-rich titles and descriptions. To get the most out of your video marketing efforts, you should upload them to many platforms (including your website and social media pages).
It might feel like every time you turn around, a new SEO firm is promising the moon.
Because of this, being selective when selecting an SEO partner will be a major SEO trend in 2023.
Don't let bold assertions and guarantees deceive you. If someone promises to get you at the top of Google's search results in a month, they are not being honest with you. It takes time to get good search engine optimization results. It's a process, not a one-and-done deal, and it takes effort.
Using an untrustworthy business partner might severely harm your search visibility for a long time, therefore choosing an SEO firm may not be as simple as you believe. Before contacting an SEO business, it's a good idea to read some reviews.
If you wish to work with an Australian SEO business and are interested in taking advantage of Google SEO trends in 2023, we would be happy to tell you more about our capabilities.
Get in touch with the Catnapweb crew now to find out more about our services.