The Stages of a Marketing Funnel and Their Relationship to SEO
It's a widely held misconception that online exposure is the only purpose of a search engine optimization (SEO) marketing plan. That's a good starting point, but it doesn't tell the whole story.
Your marketing plan would be incomplete without the inclusion of search engine optimization (SEO). "Piece" is the crucial word here. In a nutshell, it is not designed to live in isolation. It's true that SEO may drive visitors to your site, but page views don't bring in revenue.
The steps of the marketing funnel must be aligned with an effective SEO strategy in order to create income. What you need to know is provided here.
First, you need to know what each stage of the marketing funnel is. Then, you can start working on an SEO strategy for marketing that fits with each stage.
The buyer's journey, or marketing funnel, is another name for this process. When prospective consumer is looking for a solution to an issue, they travel this route.
When it comes to marketing, the three phases of the funnel are awareness, evaluation, and decision-making (bottom). The first step in the funnel is to become aware of your surroundings (TOTF).
Marketing's initial step, raising awareness, targets the widest range of consumers. In terms of SEO traffic, this is where you'll generate the most leads.
Prospective clients aren't sure what they want or need at this point. However, they don't know what the issue is or how to fix it.
Customers at the awareness stage could look for "how to increase productivity" as an example. Even though they're aware of the situation, they haven't made any more decisions.
The contemplation stage is located in the center of the funnel. Buyers have a clear understanding of the issue and are actively seeking solutions.
By looking up "ways to enhance productivity," a MOTF buyer has already realized that their billing methods are inefficient. What accounts-payable software provides these characteristics I'm seeking? "is now the question.
Making a choice is a final step in the marketing funnel. As a result, they have a clear understanding of the issue and how to address it. They don't need to make a decision on which product to buy at this point.
Your BOTF buyer has already looked at methods to increase efficiency and has a good idea of what features they want in an accounts-payable system. "What is the greatest accounts-payable software?" she asks today. Finally, she'll be ready to make a final decision on a purchase at this point.
The typical SEO conversion rate is 2.4%. For every 1,000 page views, just 24 people will make a purchase, sign up for an email list, or fill out a form—not good at all. If you can't convert visitors to customers, what's the point of drawing them to your site in the first place?
If you want people to buy from you, you have to tailor your material to their needs. Customers are more likely to make a purchase if you provide them with the information they want.
Imagine that you're in the business of selling keyboards that make typing quicker. Among the most typical SEO keyword phrases to target are:
What are some ways to improve your typing speed?
What are the top reasons for buying a new keyboard?
When firms fail to consider the objectives of their customers, they often find themselves in hot water. For the "How to boost typing speed" search phrase, they just speak about their keyboard and why it's a good investment. Because of this, they sit back and wonder why no one is interested in purchasing their snazzy keyboard.
You're trying to market a keyword to people who aren't ready to purchase anything; they're still in the awareness stage and simply want information about their issue. A total content mismatch exists between the search keyword you've targeted ("How to boost typing speed") and the post you've written that concentrates on the many advantages of your keyboard. It will make your company look less trustworthy to customers and search engines if your articles don't answer the question.
In order to enhance your search engine rankings and generate more leads, it is important to align your SEO strategy with the marketing funnel.
A Content Marketing SEO Strategy-A content marketing SEO strategy map 1. Conduct a keyword search2. Arrange keywords third step is to create content.
It's challenging enough to come up with a comprehensive SEO plan without having to include the marketing funnel as well. Although it may seem difficult, it isn't. Your company will develop if you follow these three simple steps to get started with an SEO strategy that generates leads and sales.
Perform a Search for Keywords
Researching keywords is the first stage in developing an SEO plan. Consider the internet activities of your target audience. For further ideas, either put yourself in their position and come up with phrases or utilize one of the thousands of tools available online for keyword research.
According to the stages of the marketing funnel, categorize your keywords into groups.
Next, you'll want to group your keywords by the different stages of the marketing funnel:
The goal of the education phase is to make prospective clients aware of their issues. Here are a few of the most commonly used keywords for the first stage of the marketing funnel:
Prevent, Enhance, and Troubleshoot
The most significant keywords are those that appeal to the broadest audience. They'll garner the most attention on the internet.
It is time to begin brainstorming solutions for prospective clients now that they have a clearer understanding of their situation. Here are some consideration-stage-related keywords to include in your SEO strategy:
You want to demonstrate to them that a solution exists and persuade them that their lives would be so much simpler if they purchased it!
The transaction is sealed at the bottom of the marketing funnel. For the decision-making step of the buyer's journey, these are some of the finest keywords:
Consider the Advantages and Disadvantages
In spite of the fact that certain phrases may only appeal to a tiny fraction of the population, they'll yield the highest conversions.
Write content. There is just one thing left to do once you have mapped your keywords to your marketing funnel stages: But don't forget that your content also has to be linked to the buyer's journey in addition to your keywords.
Each level of the marketing funnel has its own optimal content types.
Educative blog postings for the awareness stage
The findings of industry analysts
Expert whitepapers on consideration stage case studies
Review of product comparisons and demonstrations during the decision-making stage
Inbound Marketing for Business-to-Business Sales and Marketing
You may use this HubSpot flyer to see what content is related to each step of the marketing funnel. HubSpot is the source of this information.
Don't forget to direct your audience to the next step in the sales funnel. Link your materials for the awareness stage with the content for the deliberation stage as well as the decision-making stage. Always make an effort to move customers farther down the sales funnel while interacting with them.
This means that if you use keywords and content that are in line with the marketing funnel, your SEO strategy won't be able to stop.
More than a few keywords and a few blog posts are necessary for a successful SEO plan for promoting your company. A thorough understanding of your clients' travels is required. Your SEO approach will create more than just page views if you follow the marketing funnel steps.
If so, please let me know. Get in touch with us if you're ready to develop an SEO strategy that considers the marketing funnel. In order to help your business receive the internet exposure (and revenue), it deserves, we provide complete SEO services. Our first consultations are always free. We're excited to learn more about your endeavor!