Site Redesign: What's the Process?

Why is SEO so crucial to the success of a site overhaul?

In one study, 94% of participants cited design characteristics as reasons for their lack of trust in a certain website. To develop trust with your clients, you need to make sure that your design conveys quality and trust to your clients.

According to our own data, 51% of website traffic comes from organic search. As a result of this, SEO is the most crucial tool for attracting people to your site so that you may begin to create trust with them.

Take advantage of the chance to incorporate SEO components into the design of your newly redesigned web property to make it more appealing to both search engines and potential consumers.

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Do changes in website design have an impact on search engine optimization?

Making a website makeover incorrectly might have a detrimental impact on your business. Starting from the outset of the site redesign process, SEO should be a component of it. The site's navigation, URLs, folders, and design all need to be improved.

URLs should be named after well-known words or phrases.

Navigation, folders, and layout should be easy to understand, therefore make them that way.

Meta descriptions should be included on every web page.

Use schema markup to guarantee that search engines can find your pages.

In what ways might I improve the search engine optimization of my website?

Make sure that you are still putting the user's requirements first when you add material to the site. For example, you may use data to find relevant themes and keywords for your article. It also entails using high-resolution photos with descriptive alternative text. This alt text must be included for the search engine to understand what this image is and what it can do for its viewers.

After I've completed my makeover, what else should I keep in mind?

Search engine optimization (SEO) and website redesign are live organisms that constantly grow, mature, and change. However, now that the site redesign is complete, you must be prepared to revisit it in the future as technology and trends change, and the best ways to satisfy customers' demands change too.

You should continually keep an eye on traffic and bounce rates, as well as clients' movements across the site, to assess how your current site is doing. See if your efforts to improve the customer experience have improved behaviour before and after the makeover.

An excellent moment to include search engine optimization (SEO) into your website's design is during a site overhaul. This is a good time to keep these SEO ideas in mind as you begin your project, and remember to always put the customer's needs first.

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