Increasing PPC Return on Investment (ROI): 10 Must-Know Strategies for the Savvy Marketer
When used appropriately, pay-per-click advertising may be a veritable pot of gold. Far too many company owners rush into PPC advertising without first researching the best methods. They only discover they're doing something wrong when their advertising budgets run out. Take advantage of the following ten advertising suggestions to help your PPC campaigns reach their goals while spending as little as possible.
1) Customers should be told in PPC advertising how you plan to assist them in resolving their problems. You're less likely to get clicks on your adverts if your primary goal is to make a sale. Customers want to know what they stand to gain by doing business with your firm, not what you have to offer them.
2) Offer a unique promotion or discount to boost your click-through rates. If your re-targeting advertising promise a lower price or free delivery for abandoning products in a shopping basket on your site, today's internet customers are aware. Don't rely on retargeting to entice customers; provide them a great bargain and convert them become advocates.
PPC advertising must be more targeted than search results in order to enhance their return on investment. Your ad should have a compelling cause for people to click on it rather than a generic search engine result. Instead of attempting to appeal to a wide range of potential customers, target certain demographics with your marketing.
While your home page may be a good place to start for PPC traffic, it should never be your primary destination. Don't make a prospective consumer waste their time by having them search your site for the product or service they want to buy. A great strategy to increase your return on investment is to use PPC advertisements in conjunction with personalised landing pages.
Customers will run the other way if you flood them with pop-up adverts when you use PPC advertising to entice them. Close pop-up advertising before they've even reached the halfway point of your landing page irritates customers the most. Customers who are about to leave your website may see a pop-up ad, but they shouldn't be bombarded with adverts while they are still debating whether or not to buy.
PPC offers that are more than a year old are no longer effective. If you entice a prospective consumer with an expiring deal, you risk losing them forever. Make regular checks of your adverts to ensure that all product and pricing information is accurate.
For PPC effectiveness, audience demographic research is a must.. They do not want to be targeted with advertisements that are more suited to a younger demographic. Retirement advertising are hardly likely to attract the attention of college kids. If you don't want to waste your advertising budget, you need to know who you're trying to reach.
Analyze the click-through rates on your advertisements to determine the best times of day to run your campaigns. Investing in advertising that don't work is a waste of money. Ensure that your PPC advertisements are running at times that are convenient for your target demographic by adjusting your PPC schedule.
The amount of ad clicks from mobile devices is increasing. When someone from a mobile device goes through to your site, be sure to provide a mobile-friendly landing page. Of course that should be standard practise for any website, but you'd be amazed at the number of PPC marketers who neglect to make this fundamental change.
Advertisers that use PPC should also be mindful of ad frequency limiting (10). In the next three months, customers who have previously made a purchase from your site do not want to be retargeted. In the same way, re-targeting the same indifferent client isn't going to miraculously change them into a long-term customer. Don't go overboard with your retargeting attempts, or you risk alienating potential customers.
It's easy to improve your return on investment with these tips. Keep an eye out for the things that annoy customers and adapt your marketing strategy appropriately, Do you plan to use any of these PPC advertising ideas to promote your brand?
