As a result of the advent of new technologies, we've gotten impatient. We expect to be able to locate the information we are looking for in a matter of moments. We want websites to load quickly regardless of the device we're using, and if they don't, we move on to the next one.
Talk about increasing website performance seems to have taken a whole new direction with the advent of Google's AMP initiative. Website speed optimization and reducing the time it takes for pages to load are top priorities for all website owners.
A website's page load speed is so important that 83% of searchers anticipate it loading in two to three seconds or less. More than three seconds to load a website, according to 40% of those polled, is a waste of time.
You lose potential organic visitors because of the slower page load time, which leads to lower conversions and ROI. Page loading delays have the following effects, according to an article released by TRUCONVERSION:
When web pages take longer to load, page views drop by 11%, visitors are less satisfied by 16%, and conversion rates drop by 7%.
A whopping 79% of customers who have an issue with the website's functioning say they would never make another purchase there again.
Speeding up a website from 8 to 2 seconds may boost conversions by 74%.
Keep your wits about you... When a web page takes a long time to load, it has a negative impact on the user experience, brand reputation, and search engine optimization (SEO).
We can back up our claim with facts and figures. They're all here:
About 46% of users who have a bad user experience because of a sluggish website speed actively share their knowledge.
More than one-fourth of website visitors will have a bad opinion about your company because of slow page load times.
The AdWord Quality Score is directly related to how quickly the user can access the landing page, and Google has said that this is a major factor in determining the score.
You can see from these figures that even a little delay in page loading time may cost you a significant amount of organic traffic and potential revenue. If you don't have it fixed right away, the damage will only get worse and worse.
The greater the page load time, the lower the bounce rate. Therefore, you must execute a website speed test to get an accurate picture of the site's performance.
You may speed up your WordPress website's loading time by following these four simple steps. The following pointers are certain to increase your visibility in search engine results, allowing you to reach a larger audience and generate more revenue.
The first step in optimizing an image is image optimization.
An online presence would be incomplete without images. They let customers envision the goods or experience they'd have in the store. Customers' purchasing decisions are influenced by these factors.
HD photos, on the other hand, might cause a slowdown in the loading time of your website. In order to save page load times, you should scale them down if they aren't being shown in their full glory. Suppose you have a 1000px x 1000p picture that is uploaded at 100px x 100p, which means that it must load ten times quicker than necessary, resulting in a speedier WordPress website overall.
There are several benefits to using an easy-to-use website theme. A simple web design reduces the number of HTTP requests needed to complete a load cycle on your website.
The benefit of a basic website theme is that it improves the user experience for customers. Reviews and ratings regularly show that these types of site designs are preferable to more aesthetically complex ones. Too much content on a web page makes it harder for a user to locate what they're searching for. Eventually, they give up and depart because they are fed up. With the neat and orderly website designs, this is not an issue.
Prior to making a purchase, it is common practice for people to do research about a product or service. During the course of their studies, clients are likely to return to your site many times. Caching is a must since it will drastically minimize the page load time for returning users.
Caching is the process of storing your website's content on a customer's hard disk for a short period of time. For future visits, their browser will not submit all of the prior HTTP requests from their previous visits to the server.
Just a handful of the many strategies to speed up a WordPress site may be found here. Listed below are some of the simplest tasks that you may do on your own. However, you should consult with a professional web developer to learn more about other techniques for speeding up your website.