I'm going to teach you step-by-step how to get your YouTube videos to the top of the search results in this article.
So, if you want to increase the number of views on your videos, subscribers, and traffic from YouTube, this in-depth SEO guide will be a great resource for you.
My YouTube Success Story It went from "Oh no!" to "Heck yeah!"
First, a little background information before we get started with our video SEO instruction for today.
There were no views at all in the beginning of my YouTube channel's existence.
Since then, I've been able to rank for a variety of very competitive keywords, including "SEO":
The first step is to do a thorough YouTube keyword search.
Video keyword research is the first step in YouTube SEO.
In order to identify the best keywords for your YouTube videos, follow these steps:
Make a list of potential keyword suggestions first.
The first thing you should do is come up with a long list of possible keywords.
(I'll help you choose the best keyword from your list in the following stage.).
Using YouTube's Search Suggest tool is one of my favourite techniques.
Just go to YouTube, type in a word or phrase, and voila!
... and YouTube will provide you with a list of keywords associated with your search terms:
These key phrases are excellent suggestions.
If they are popular or not, there is no need to ponder. You can be sure they're real if someone on YouTube promotes them to you.
Another option is to look for a well-known video in your field... copy the keywords that are being used to optimise the video's content.
Keyword optimization is a critical component of YouTube SEO, as you may already be aware. A popular term is almost always the focus of a popular video with a large number of views.
Go to a different channel in your specialty to carry out this step.
After that, arrange their videos by "Most Popular."
The next step is to choose a video from the drop-down menu. Choosing a film that you can turn into a fantastic video is, of course, an important consideration.
If the video is relevant to your target audience, it will work.
Just look at the terms in the video's title, description, and video tags.
The VidIQ Chrome addon is the best way to display a video's tags.). On the website, you may see a video's tags straight away.
The "Traffic Source: YouTube search" report on YouTube might also provide some fantastic keywords. Using this report, you can see the keywords that YouTube viewers have used to locate your content.
In many situations, they are already well-known search terms (because you optimised your videos around them).
However, there are a few terms that you may not have even considered.
As an example, consider the following term from my "Traffic Sources" report:
I would never have discovered this keyword using any other method. Even though people are looking for it on YouTube, I think it's a good addition to my list of keywords."
The moment has come to choose the most relevant term from your list.
Low-competition keywords should be your primary focus.
Even if your channel has a small number of subscribers, this is a critical step to take.
Trying to target highly competitive keywords may doom your video in the search results.
Instead, you'll want to look for terms that aren't as overcrowded.
What is the best way to achieve this?
In order to get started, just complete the following steps:
Go to Google and type in your term.
Using this figure, you can see how many videos there are on YouTube regarding this subject. Competition for a keyword increases as this number rises. As a consequence, you should aim to rank for keywords with a low "About results" count.
(What's the lowest you should stoop?) Every industry is distinct. As a result, I'm unable to provide you with a target figure. Choose keywords that are less competitive than those of your competitors.)
For example, there are 15,000,000 results for "YouTube SEO" in my search:
What a large sum!
"YouTube ranking variables" might be a good alternative if I were just starting off.
Bingo! There are only 20,900 results for that keyword.
As a result, this keyword is a LOT less popular.
Search for your term on Google as a last advice.
The bottom line:
The vast majority of views on YouTube originate from inside the YouTube ecosystem.
There is much to do. If you can also get your video to rank in Google, you may expect to see a 2-5x increase in views.
Optimizing your videos for keywords that have video results in Google is the key to successful video marketing.
Due to the nature of Google's algorithm, video results are only shown for certain keywords.
Instead of 10 site results, Google often devotes a whole section of its first page to videos.
For these kinds of searches, Google likes to provide video results.
"How to brew cold brew coffee" is an example of a how-to keyword.
A "beats by Dre review," for example
Setting up WordPress" tutorials may be found here.
Anything to do with physical fitness or sports
What's the big deal?
Let's imagine you target a term that doesn't appear in Google's video results. So, you'll only be getting visitors from YouTube searches in this scenario.
In addition to getting targeted traffic from Google's first page, optimising for a video keyword may also help you gain more views on your video.
What's the matter?
How can you discover these enchanted keywords?
A simple Google search for one of the keywords you discovered in the previous stage should do the trick.
Try searching for the following key terms on YouTube to see if any videos come up:
Isn't it obvious?
The next step in the process is to determine whether there is any search volume for the Video Keyword you've just discovered. If you don't, you might end up ranking for a phrase that receives only 20 searches a month in Google. That isn't worth it at all.
As a result, you should ensure that your target term receives at least 100-1k Google searches every month.
What is the rationale for so many inquiries each month?
A lot of people will click on your video if you can get it to rank high in Google.
To put it another way, you'll see a boost in the quality of visitors to your video and your website.
Let me give you an example from my own experience:
I'm going to search for video keywords like "keyword research advice," "how to create backlinks," and "SEO tutorial" since Backlinko is focused on SEO.
Bingo! Using the search term "SEO lesson" in Google comes up four YouTube videos:
This is the second step. Publish a Video with Long-Term Impact
Here's the bottom line:
It's imperative that your videos maintain an audience's attention if you want to see them rise in the search results.
Audience Retention refers to the duration of time viewers spend watching your video.
In addition, YouTube has publicly stated that "Audience Retention" is a significant influence in search engine rankings. According to YouTube,
In a nutshell:
The higher your video ranks in search results, the more likely it is to be seen by individuals searching for it.
YouTube, after all, wants visitors to remain on the site so that they may click on advertisements. ). As part of that effort, they'll promote your video.)
What's the matter?
It's not easy to make a video that keeps viewers interested.
An "High-Retention Video" is another name for this kind.
Here are three easy actions that have shown to be quite effective. I had to discover these three steps the hard way. You can start making High-Retention Videos right now due to this short video.
There are no expensive cameras or microphones needed to produce high-retention videos, as you can see. Actually, you don't have to worry too much about the quality of your products.
You're okay to go as long as your movie is useful and fascinating to watch.
To sum it up?
When it comes to video quality, you get what you put in...
even if it is SEO-optimized.
It is impossible to use backlinks and other indications to determine the quality of a piece of material on YouTube. That's where Audience Retention comes in.
As a result, YouTube employs Audience Interaction as one of a number of ranking criteria.
Let's take a look at the other five criteria that affect YouTube's search engine rankings:
Commentary on a Video
YouTube gets a strong indication that the video was liked if a remark is left by someone who has seen it (or at least engaged with it).
It turns out that the number of comments on a video is directly tied to how well it will rank in search results, as I discovered after examining over 1.3 million videos.
So be sure to urge your viewers to comment on your video and respond to any comments you get.
That's a huge indicator that you have a great video if someone follows your channel after seeing it.
Increasing your number of followers on YouTube is the most effective strategy. Encourage others to sign up for your newsletter.
At the conclusion of my videos, I've noticed that asking viewers to subscribe greatly increases the amount of subscribers I have each month:
Consider this: Wouldn't you agree that individuals don't post films of mediocre quality?
Since your video has been shared widely, YouTube concludes that it must be an excellent piece of material. Also, they'll help you rise up the ranks.
Social sharing also attract additional individuals from those networks to YouTube, which they like. "
In other words, the percentage of people that clicked on the link (CTR)
Where do people go when they search for your term on YouTube?
What a great video... or that of a third party?
As it turns out, YouTube is well aware of this user behaviour.
"Click-through-rate" is the proportion of individuals that click on your result (CTR). Obviously, the greater your CTR is, the better your results will be.
To put it another way, you want people who are searching for anything on YouTube to click on your result.
Seeing how so many people are clicking on your result on YouTube, they conclude: "We need to rank this video higher up in the search results!"
Vote with your thumbs
In a nutshell.
Length of Video
The longer a video is, the more likely it is to appear in Google search results.
Longer videos regularly beat shorter ones in search results on both YouTube and Google.
This is corroborated by the statistics. Longer videos offer an advantage over shorter ones when it comes to YouTube SEO, according to the research I referenced earlier.
What's the ideal length for a video?
To be honest, the duration isn't that important to me. You should instead concentrate on making the finest video possible."
Make a video longer than 20 minutes if it makes sense. Don't be concerned about the length of your video. People will watch it if it's good.
All of these information can be seen in the YouTube Studio, so you can check how you're performing in real time. and continue to develop your skills as a videographer over time.
Your High-Retention video is ready to be uploaded and optimised for search engine results.
Step 3: Optimisation of YouTube Videos
In order to get the most out of your video's SEO, follow these steps:
It's time to utter your target keyword
YouTube now automatically transcribes your videos, as you may have observed. So if YouTube notices that you mention your target term in your video, they'll "hear" it, and that's very accurate. And since you're really saying the phrase that your video is targeted for, YouTube will better comprehend that your video is about that term.
Your video's title should include at least five words. If you do it this way, you won't need to cram your content with keywords.
In this case, the title of the video on my channel is eight words long.
Only three of them are relevant to my goal of improving my Google rankings:
With a blog article, I have discovered that inserting your keyword at the beginning of the title gives you a little bump in search engine optimization (SEO).
A title like "Surfing Tutorial: Learn to Ride a Wave Today" would be ideal for a search for "surfing tutorial".
The description you provide for your video is crucial.
Helps YouTube and Google comprehend the context of what you're saying in your video. With superior comprehension, you'll be ranked higher and show up more often in our Suggested Video sidebar.
The following are the main points to keep in mind while writing the description:
In the first 25 words, include your keyword.
At least 250 words should be included in the description.
Your keyword should be used 2-4 times.
In a non-spammy way, this optimised description tells Google and YouTube about the content of your video.
If you'd like to see an example of an on-page SEO video description, here's an example:
Look at how many times I've used my keyword without seeming like a spammer! Your goal is to accomplish that.
Using tags isn't absolutely necessary, although it does assist.
I use the following method for all of my videos:
As an example, "Google SEO" is the first tag I use.
I also include a few variations of that word or phrase (Example: “Google search engine optimization”)
Finally, I include a few tags that are relevant to the content of my video (e.g., "link building," "content marketing") in my tags section.
A few keywords are all that YouTube and Google will need to figure out what your video is about.
If you're looking to rank for a certain term, you'll benefit from using targeted tags.
You have a strong chance of showing up in the Suggested Video section if the tags on your video match the tags on a video that someone is now viewing.
Optimizing your YouTube video for search results is as simple as this.
That being said, let's move on to a phase that a lot of people overlook: video marketing.
Audience Retention and the overall user experience are two of the most important metrics we discussed while developing this video. That's critical to note.
However, in order for YouTube to measure these signals, your video must be seen!
Here are a few ways you may get your film seen by the right people:
Mention your video on Q&A Websites Like Quora and Similar
Quora, forums, and other question-and-answer sites are some of the most popular websites on the Internet (in fact, Quora is one of the most popular sites online).
Attempts to spam your blog post will result in your account being suspended. Linking to YouTube videos serves this purpose.
Not only will you get a large number of hits, but... However, the opinions you get through Q&A websites are also of excellent quality.
(Also known as "sticky" views.)
You're publishing your film at an area where people are looking for information on a certain subject. Those folks who see your film will likely view a significant portion of it in order to get a better understanding of the subject matter.
Search for a term that defines your video's subject matter in order to complete this stage. After that, come up with a response to a question.
If you come across a query that you believe is relevant, do your best to address the individual's concerns. Finally, provide a link to your video in your response.
An example would be:
In your email signature, provide a link to your video.
People that send you emails (like your mother) think highly of you.
You probably receive a lot of emails, too.
A link to your most recent video may help you build an audience that is more likely to watch it again and again.
Use Video Embeds on Your Blog Posts
If you're going to create a blog article, whether it's for your own site or another site, keep this in mind:
Is there a way to include a YouTube video into this post?
The Skyscraper Technique" is an example of a technique that may be explained via a video.
My film was instantly seen by hundreds of high-quality viewers thanks to this.
Incorporate Playlists into your workflow.
Your videos will gain more views if you use playlists. Playlists, after all, play every video on the playlist at the same time... It might result in tens of thousands of additional monthly visitors.
How to configure them:
To begin, go through all of your videos. Find 4-5 videos that have a similar theme or subject matter, and then watch them. My channel has many videos on "link building," for instance, and when I take a look at them, I realise how many there are.