So you've just created a stunningly well-executed website. Everything you've got in technical and artistic terms has been poured into it, and you've taken full use of it. Congratulations, my friend! You've just launched a brand-new website and want to check how it performs in search engine results pages (SERPs).
You're not the only one. When creating a new website, many webmasters find that their site doesn't instantly appear on the first page of search engine results for crucial keywords.
The good news is that we're going to show you how to get your new website on the first pages of the main search engines within a week or less, so you can be even happier. Start by seeing if your website has been indexed, which you should do first.
If the search engines haven't indexed your site at all, it might signify that there are specific aspects that are instructing the search engines not to index or display your site.
For instance, robots.txt files can be used to prevent search engines from crawling a website. The Robots.txt file must be re-configured to allow spiders to correctly explore your website if you or your web developer neglected to delete the file after creating.
A Robots.txt test may be found in Google Search Console. Using this tool, you can determine whether or not your website's robots.txt file is properly set to allow crawlers to access it.
If you're using WordPress, this is a common occurrence. When enabled, a setting in the WordPress dashboard prevents search engines from indexing your site. Using your WordPress dashboard, go to Settings >> Reading and uncheck the option labelled "Discourage search engines from indexing this site."
Search engine spiders can be hindered by other non-search engine friendly features such as flash and frame code.
Getting rid of these obstacles will make it easier for search engines to find and rank your website. Once you've done that, the next step is to optimise your site so that it appears towards the top of search engine results pages.
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BE SURE TO INSPECT ALL THE TECHNICAL BOXES
Technical optimization is the only way to get a new website to the top of search results. When it comes to search engine optimization (SEO), this is the pillar on which the rest of your efforts will rest.
Imagine a car with a beautiful interior and a stunning, sporty body... to better grasp this. However, the mechanics are horrendous (engine, acceleration, brakes, etc.). Even if the car is well-designed, you can't take it out on the highway. The same is true with SEO. To get to the top of search engine results, you need technical SEO. even if your content is excellent and your layout is a work of art.
That part of SEO that works mostly with server-side improvements is referred to as technical SEO. It makes certain that all of the "technical boxes" are ticked to guarantee that search engine spiders can crawl and index the site correctly.
An organised collection of data (or Schema.org markup)
Map of XML site
The design of the site
Page markup that is based on semantics H1-H3-H4 and so on are the HTML tags used for headings.
a focus on the mobile user
Getting rid of redundant content
Optimization of the website's speed
Accessibility and navigation of the site
Getting rid of error pages or dead links
Improved URL organisation
By addressing these technological issues, you not only assist search engines better scan and comprehend your site, but you also improve user experience (UX) for everyone. As long as you accomplish this correctly, your new site may be rewarded with better search engine ranks and even rich snippets results.
Two. DRINK THE JUICE.
Two sorts of links exist in SEO: nofollow and dofollow. As "rel" is short for "relationship," nofollow links have a corresponding HTML tag of rel="nofollow" attached to them. This element instructs search engines not to follow any of the links on that page, or to ignore a given link entirely. Because it does not transfer PageRank, this form of link has no effect on search engine rankings.
Dofollow links, on the other hand, allow search engine crawlers to track them and index them. As a result of links detected on one page, search engine spiders proceed to explore more pages. Until otherwise stated, all links are dofollow links by default unless they are explicitly changed to be nofollow links, either manually or automatically.
"Link juice," as it's known in the SEO world, may now be passed through dofollow links.
Value or equity that is transferred from one page or site into another is known as link juice. This information is conveyed via hyperlinks. In the eyes of search engines, a link is a vote of confidence from a third party that your page is worth promoting.
A DOFOLLOW link is the fastest way for a search engine to find a new website or web page. To put it another way, if you want the search engines to find and index your new website, you need build dofollow links back to it from other reputable websites so that they may follow it and discover your new baby. By literally sucking some ranking energy from already-ranked websites, you can help your own efforts.
The search engines will index your site much more quickly if you do this. When you're indexed, the following step is to make sure you're on the first pages of search results. Producing high-quality, relevant content is the way to go.
Just like we mentioned in a previous post, no two pieces of material are exactly same. Search engine algorithms favour certain kinds of information over others.
Once your new website has been discovered and indexed by search engines, your next step is to generate content that will help your pages rank highly for the most important keywords. Your new website will be added to Google's database, and you will be at the top of your game rather than being outranked by your competition. What kind of material does well on search engines? The full response may be found at the website above, however here are a few of the most often asked questions:
You should also keep in mind that your material must be of the highest quality, relevant to what people are searching for, and really useful. You can't expect to get results by writing 300-word blog entries of poor quality. Go for long-form, thorough content instead, which provide real value to your readers.
Make sure to optimise each piece of content for first-page search results once again. Do stuff like as:
The study of key words
Keyword placement that's well thought out (in headings, subheadings, body of content, image alt text, etc.)
Use of LSI keywords (Latent Semantic Indexing)
Linking inside oneself
Including an excellent meta description and other meta tags in your website's code
optimization inside the picture (image compression and tagging)
And so on and so on, as well.
Getting a new website's page rank on search engines does not have to be difficult. Your site will begin to rank naturally in one week or less after removing any potential obstructing items and doing the three action steps we've advised. Is there a reason why you should pay someone or activate some high-tech settings on Google Search Console or contact Google about your new site? There is no need to do any of these things. You may also utilise our game-changing collection of SEO tools to catapult any site to the top of the search engine results page. Using our tools is a breeze, and they're also completely free.