When it comes to search engine optimization tools, Google Trends stands alone. If you work in e-commerce or dropshipping, this is a useful tool for keeping tabs on seasonal changes in your product line or market. Even spying on the whereabouts of one's rivals might provide you a competitive advantage. From YouTube analytics to the Google Trends comparison tool, we cover it all here. Ultimately, we will show you how to get the most of Google Trends for your company. Let's get to the point then.
A prominent search term's popularity on Google is shown through the Google Trends tool. Determine if a trend is increasing or decreasing over time. Aside from demographic information, relevant themes and similar questions are provided for a deeper dive into the Google trends.
Using Google Trends, you may quickly identify a promising new market. To get more specific results, broaden your search from the last year to include more recent years, such as 2004 and forward. By doing so, you may determine with more precision whether or not the number of searches is growing or decreasing. However, it also provides a vivid snapshot of seasonal patterns throughout time.
The posture corrector is one product that has exploded in popularity according to Google Trends.
You can plainly observe that growth has skyrocketed over the previous several months. There was a sharp increase in January, followed by a decline in February. But it doesn't mean you can't make money off of sales. It's necessary to keep an eye on this hot product for the foreseeable future.
Men's fashion is an example of a consistent subset in Google Trends.
Even a casual glance at the graph should be enough to see the brief decreases. Searches in this category, however, tend to be quite consistent. Small fluctuations, both down and up, are to be expected over the course of many years. Men's fashion may be a small market, but Google Trends indicates it's one that's very solid. You may be curious as to the significance of the fluctuations. Seasonal search patterns may be seen in them. There is a peak in inquiries between October and December, and then a steady fall beginning in January. Although you might potentially notice less internet traffic in January, it shouldn't dissuade you from opening a men's clothing business.
Want to know how a trend appears on Google Trends? This information about fidget spinners may be of interest to you.
From January 2015 until February 2017, curiosity about "fidget spinners" was negligible. The product reached its zenith three months later in May. We can see that interest skyrocketed in the first several months. After reaching its peak, however, the market has dropped precipitously, proving that this is no longer a viable option for a new venture.
So, let's pretend you've opened a specialised shop selling false eyelashes. When you've mastered one market segment, you may want to try your hand at another. You realise that not everyone is interested in purchasing artificial eyelashes, so you want to expand your store's offerings to include other possible points of interest.
If you go to Google Trends and enter "artificial eyelashes," the "Related topics" section will appear below.
Nail polish and eye shadow, for instance, have nothing to do with false eyelashes but may make sense as separate sections on your site. It's safe to assume that anybody who looks for or uses false eyelashes is also curious in cosmetics like nail polish and eye makeup. So, reading up on the associated subjects might be useful if you want to increase the number of products you provide. Most false eyelashes need for some kind of adhesive, so you may also market it there.
It's important to keep in mind that not all of the subjects that seem to be linked to your company really are. When searching for "artificial eyelashes," for instance, Google Trends suggests Kim Kardashian as a relevant subject. Yet, you could always create a piece on Kim K.'s eyelashes.
Now, let's pretend your online shop sells blouses for ladies. Searches for this topic are on the rise, as seen by Google Trends, which is encouraging. However, you're now interested in learning how to optimise a blog article on women's blouses by identifying the best keywords to utilise, naming your product categories, and so on. One helpful tip is to scan the "Related inquiries" part, which is located to the right of the "Related subjects" portion we were discussing.
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There is a reminder to colour almost wherever you look in the list of 25 questions. The colour black is shown twice in the given diagram. Other pages have colours including white, blue, pink, and green. A product category based on colour, such as "black blouses," might be useful in these situations. Of course, you may also use such terms in the product's title and description. Product categories like "women's shirts" or "blouses for ladies" are also appropriate for this category of clothes because of the high amount of searches for these terms.
The health of your company is directly influenced by seasonal patterns. Your monthly sales will fluctuate with the year's ups and downs. During the busy season, both business and competition will be at their highest. You could begin advertising seasonal goods for sale during slow times. First, we'll explain everything using the "summer" item at hand: padded bikinis.
Intriguingly, the research suggests that padded bikinis are popular not just in the warmer months, but also throughout the colder seasons. The year's initial high occurs in the month of January and rises steadily through the month of June. Then in the month of November, it drops significantly. Let's pretend for a moment that you've made the bold move in November to open a swimwear shop. But that's the perfect time to launch into action. In this way, by the time January comes around, your swimsuit company will be well-established.
During the off-season, you may be thinking what to sell. Try to think of seasonal things that would fit well with what you already sell in your business. Given many lingerie retailers often carry swimsuits, the sale of nightwear during the colder months might be a particularly lucrative endeavour. Take a look:
Pajamas are at their best from September through December, making them a great product to offer while bikinis are out of season.
Top e-commerce sites may now control more traffic, which helps them raise brand recognition and attract more consumers than ever before thanks to content marketing. Consequently, expanding your company via the use of blog posts is a good idea. The practise of "content freshness" has been shown to result in abrupt increases in search engine traffic. I don't even know what it is. It's when you update an old blog post with brand new information and publish it again.
In what way does Google Trends tie into this? Let's take a second look at seasonality, but this time with a different objective in mind. If you own a bike shop, you may want to include a blog post on bike maintenance under the category "how to." If you enter those terms into Google Trends, you'll get something like this:
This demonstrates that the most active months for this particular search are June and July. Of course, once your Google rankings begin to decline, you should take steps to revitalise your content. In other words, that is beyond question. On the other hand, if you really want to step up your game, you can also time the renewal of your material with the peak season for the search phrase. You may want to revise your "how to mend a bike post" around the end of May if you own a bike shop. As a consequence, you'll shoot to the top of results for that search term. Applying this tactic to your best-performing SEO content is a certain way to increase site traffic.
One of the first things you'll notice when visiting Google Trends is a section devoted to popular queries. The most-searched-for subjects right now are known as "trending searches." You may see daily trending searches, current search trends, and search results by nation.
While most of the most-searched topics are related to celebrities, you may still uncover niche-specific articles that have generated a lot of attention. On February 27, 2019, for instance, almost 5 million searches were conducted on the "Momo Challenge," making it the most-searched daily trend. In the "Related news" section, you may notice that terms like "children" and "parents" appear often. If you own an e-commerce site aimed towards moms and dads of small children, you missed an opportunity to post an interesting piece on your blog.
Now, Tesla is the topic of the UK's second most popular daily trend. To attract clients in the United Kingdom, you could want to promote your auto parts and accessories business by reporting on the latest happenings at the world's leading automakers. Why? For the simple reason that those who read automotive news may also be interested in purchasing your car parts. Retargeting advertisements are more successful if they are shown to audiences who have already visited your website.
The blog for your online shop may be used to attract more readers by discussing current events on occasion. Using trending hashtags on Twitter to promote your newsworthy piece is another way to increase your Twitter following and the amount of attention your content receives online.
The ability to narrow down on particular subjects by location is one of Google Trends' most intriguing features. A common practise in advertising is to specifically address a certain country's population. The United States is home to 325 million people. Surely New York and Louisiana have very different target demographics. Then, let's compare and contrast the two countries' stances on gold earring wearing.
Buying gold earrings isn't a popular trend in the state of Louisiana. There was a dramatic surge in the number of searches in November of 2004, but that level of interest has not been seen since.
Let's check out what people are looking up on Google right now about New York.
The term "gold earrings" is seeing a surge in interest in New York right now. And what does this imply? You should focus on certain states like New York if you want to sell gold earrings via an online ad. Since there is increasing demand, advertising on Facebook or Google AdWords will both provide positive results. By comparing each state to the others, you can observe whether ones are seeing a rising trend. By focusing on areas with little interest, you may boost your chances of making a transaction without spending too much.
Google Trends also allows you to keep an eye on the competition and compare how their brand is faring to your own. With the release of Captain Marvel, it seems like a good time to evaluate the longevity of the Marvel and DC comic book brands by comparing them.
In 2004, both brands were doing similarly, with Marvel holding a little edge. After 2013, though, Marvel began to steadily gain ground.
There's room for up to five inputs, so you may evaluate many options. With Google Trends comparison, you can stay ahead of the competition even as your brand's search audience grows. And if you see that any of your rivals are expanding at a quicker clip than you are, you'll know to look into their advertising strategies to see how you can best compete with them.
Although Google Trends is most often used to enhance a website's functionality, it may also be used to expand one's social media footprint, namely one's YouTube channel's viewership. We discovered this by searching YouTube for "fashion" videos and finding that the most popular ones used the phrase "fashion trends 2019." Then let's see what happens when we enter it into Google Trends.
This keyword's popularity exploded in January. Add the year to the end of the phrase, and it will become a hot search term in January. When we typed "fashion trends 2019" into YouTube's search box, though, we saw something new. Take a look:
There is not a single video on this list that did not debut in 2019. Can you explain why this is intriguing? To gain a jump on the year's traffic, many vloggers (and bloggers) produce fresh material just before the new year begins. However, 2019 material produced in 2019 does fairly well in the top rankings.
To get the most of the information you'd discover in Google Trends, if you want to make a film on 2019's fashion trends, you should release it in the first month of the year.
Ok, let's take a step back. The data for the remainder of 2019 is unknown, but to get an idea of what to anticipate, let's look at last year's "fashion trends" data.
We find that interest in "fashion trends 2018" among Youtube viewers spikes at the end of 2017. Then, there's the January increase that was shown in our 2019 picture. There are larger peaks in March and September, respectively, before summer and winter.
Is there any way to make the most of the increased foot traffic then? If you have an email list, you might, for example, send out a message in March or September to get people interested in your video again. If Google notices that you're trying to drive traffic to older videos by advertising them, the search engine can boost your video's ranking, resulting in more views. If you see that the number of people watching your famous evergreen videos is dropping, you may employ this tactic to get them back.
Google Shopping ad scheduling is also improved by consulting Google Trends. Imagine you're a shop owner that wants to sell more of the latest white dress trend. You may learn which months are better for your adverts by using the Google Shopping function of Google Trends. Have a look at the numbers down below:
High demand for white gowns is shown in Google Shopping during the months of February and June. While Google Shopping queries did decrease somewhat in August, they increased in both September and October. As a result, if you are a shop owner, you may choose to start advertising and selling white gowns in the months of February through June and September and October. If, that is, your target market is comprised of Americans. If you want to reach people in foreign nations, you need look into their statistics.
For instance, Mothers Family Rings' Jeff Moriarty admits, "When we originally began utilising Google Trends, one thing we didn't think about was looking at other nations. Since we are in the business of selling high-end mother's jewellery, we have always kept an eye on fashion trends in the USA at the time. But when we began to research other nations, we found that Mother's Day was celebrated on a completely different day than in the United States. This allowed us to tailor our marketing efforts to certain nations at various times of the year. All thanks to information found in Google Trends.
"Although Google Trends isn't our first step in picking a term, it's very useful in finding the proper keywords!" gushes Allison Schmidt, marketing manager of Get Online NOLA. If you know what it is you want to talk about or research, Google Trends might help you zero in on the precise words to use. It aids in locating regional variations in phrase choice as well as emerging keyword trends. When we can't quite come up with the right term, we often just type in what comes to mind and see what comes up, before checking out the "breakout keywords" area. After that, we examine the relative levels of interest in a number of closely similar terms (think soda vs. pop vs. coke).
Google Trends is a great tool for analysing brand interest or competition activity over time, as Epic Marketing's SEO Manager, Cassidy Barney, explains. You may enter one keyword and then up to four more to use as a comparison. You may narrow your search by country/state, year/month, and topic. These findings date all the way back to 2004, providing a wealth of information about your own and your rivals' interest in a topic over time, as well as LSI (latent semantic index) keyphrases with which to work.
Google Trends may provide you valuable information that can help your company succeed, such as how to get ahead of seasonal trends or how to locate a niche market that is expanding quickly. By refreshing your most popular SEO articles in time for the holiday shopping season, you may identify complementing verticals to add to your catalogue and send your blog traffic through the roof. You may get ahead of the competition by using the Google Trends advice in this article. Right now is your chance to be the best there is, so seize it!