Factors to Consider When Analyzing the Competition for a Keyword

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Factors to Consider When Analyzing the Competition for a Keyword

12/12/2021 12:00 AM by Admin in Keywords ranking

Factors to Consider When Analyzing the Competition for a Keyword

Assessing how competitive your keywords are is quite crucial. It will help you determine if the keywords you have in mind are worth using. Even if you don't wish to employ a set of keywords, your page's search engine results won't improve because of the significant competition for that particular term. The following aspects should be taken into account when determining how competitive your keywords are.

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In this case, the page's title is

A search engine's results page will display the page's title. For Google, a search result for a specific term will appear on 10 separate pages. First 10 pages in search results with the exact term searched for are likely to face fierce competition from other websites. But if they don't pick a low-competition phrase to search, then the search engine will return nothing.

The tags that appear on a given page.

For this reason, the owner may have used SEO tools to boost their page's rating by including keyword-related subheadings and image alt tags on their website. This can make a website more competitive. In spite of this, don't be afraid of pages like these. In terms of keyword competitiveness, they are neither strong nor weak. The competition is still there for you.


Today, content is one of the most important aspects in determining a page's rank. If your rivals are posting high-quality material and articles on their websites, you should do the same. Your material should be of excellent quality and fascinating enough to be read by people on the internet if you want to compete with your rivals in this field. Consider the competition level of the keywords you plan to include in your article. SEO Keyword Competition Analysis is an excellent tool for this.

Ranking of a Web Page

The page's PageRank is also a consideration to consider when judging the competition for a certain term. Competitive pages are those with a page rank of 4 or more, or higher. SEO experts recommend searching for terms with high search engine rankings (SERPs) in order to get the most out of their efforts. When you employ that specific term, you'll benefit greatly from this by rising to the top of search engine results.


When a search for a certain term leads to pages with a large number of backlinks from other websites, keyword competition is likely to be strong. These pages have built strong ties with other websites and are likely to be extremely competitive in search engine rankings.

If you want to increase your page's search engine rankings, keep these variables in mind while you examine keyword competition. To avoid wasting your time and money, be extremely careful when selecting keywords for your web pages.

When it comes to increasing your organic traffic, there are only two methods to go about it.

As a first step, you should do keyword research in order to come up with new material that might improve your search engine rankings.

I'm going to focus on this strategy in this post: figuring out what your rivals are doing and using that information to guide your own activities.

The framework for SEO competitive intelligence is outlined in this document.

Competitive keyword research is a simple process that yields high-quality findings in a short period of time. Additionally, you don't have to go through a trial and error process in order to get the same outcomes.

A SEO Competitor Analysis Is Exactly What It Sounds Like.
SEO success is dependent on a thorough understanding of one's competitors.
Our SEO Competitor Analysis in 6 Steps (Revised for 2016)

First, we'll go over some basics to assist you have a better grasp on the approach and its implementation.

A SEO Competitor Analysis Is Exactly What It Sounds Like.

Understanding who your genuine online rivals are, and discovering the precise phrases or subjects that drive their success, is the simplest definition of competitor analysis. If you want to outpace your competition, you'll need to learn new words and phrases they're using that you haven't yet discovered.

The main advantage of this method is discovering fresh chances quickly and learning from the mistakes of others.

In addition, a thorough competitor study may assist you address some of the most pressing issues you may have regarding your rivals:

For starters, it will show which keywords are responsible for their performance (but you are not ranking for).
Additionally, analyzing competitors' material might reveal the most relevant themes for you. This one piece of advice may have a huge impact on your content marketing and SEO efforts.
Discover which of your rivals' links you can readily replicate. As well as the links you should be pursuing, even if it means spending a lot of money to do so.
Lastly, the SEO competitor research will help you figure out how to outdo your rivals. It will help you think outside the box and discover new ways to approach your business.

How Important Is SEO Competitor Analysis?

In the first place, the approach aids in the discovery of industry-wide methods that have proven successful. SEOs sometimes have a hard time finding new chances since they don't understand the business as a whole.

That's perfectly normal! There is a large range of keywords, phrases, search queries, and subjects to choose from unless you work in an incredibly narrow and specific area. Of course, you can't do it all on your own. The process will take a long time to complete.

To speed things up, it's a good idea to look at your rivals' keywords.

You'll also discover fresh ways to approach the problem. There is a good chance that your rivals are employing more than one tactic to get a foothold in the search rankings. If you reverse engineer their success, you'll learn everything there is to know and come up with innovative solutions you never would have thought of.

SEO activities may be prioritized by doing a competitive analysis. Knowing what other firms in your field have done well can help you figure out what you should be doing as well.

Our 6-Step SEO Competitor Analysis Methodology

What you need to do in order to get a complete picture of the competing keywords.

You need to know who your real competition are. You may not be targeting the same internet audience as your competitors, after all (jump to step 1).
Find out what your rivals are using as keywords (jump to step 2).
Find the best possibilities and content gaps by analyzing the original keywords (jump to step 3).
Analyze how the pages rank for their desired keywords (jump to step 4).
Consider other ranking criteria that might affect your content (jump to step 5).
Observe how your backlink profile compares to that of your competitors (jump to step 6).
Search Engine Optimisation (SEO), Keyword Difficulty (KE), and Authority

In my opinion, these three aspects of competitive keyword research should be addressed before we go into the procedure.

The Difficulty of a Word

The difficulty of a keyword is a measure of how tough it is to rank for that keyword.

Most software vendors use domain authority and the number of backlinks to determine this. It's hard to tell what's going on here.

Do not fear! At seoClarity, we combine rankings, search volume, backlinks, intent, and other indicators into a single score.

Additionally, you may examine the complexity of a term by studying indicators like cost per click. Look at user intent to see if the material you already have can rank for the keyword, which is far easier than constructing a new page from scratch. As for the keyword's seasonality, it will tell you when to begin working on it.

Relevancy of the Site and the Subject Matter.

Isn't it interesting that in many cases, the highest-ranking domain isn't the most authoritative? Is this even feasible at all?

Simple: The site has a higher level of expertise.

An attorney marketing business owned by one of my friends consistently beats far more powerful domains. Many legal marketing-related phrases appear in the top three of his site, despite his site's incredibly low DA (compared to other agencies.)

Only law-related issues are covered on the site. Only legal marketing advice will be found on his site; no personal tales, corporate updates or noteworthy information.

Since his site is considered authoritative, Google rewards it with high ranks.

A high ranking is also achieved by generating material that is tailored to the needs of the user. Why? Because Google places the most relevant pages at the top of its search results page rankings.

What You'll Need

If you're interested in finding out what your rivals are targeting, it's a good idea to know which tools to employ.

In general, any tool that can analyze the competition's keyword set will do the trick. However, the quality of the information you gain will primarily depend on the type and amount of data the tool gives. There are some simple tools that may be used for a modest website from the beginning.

For massive term sets, you'll need an enterprise-level SEO platform, which is more expensive than a simple keyword tool. We recommend that you choose a platform that is able to handle a huge number of datasets and offer the data you need, as well as assist your efforts with AI-driven insights to deliver more information to drive your strategy, like seoClarity.

Finding Your True Online Competitors Is the First Step

I'm sure you already have a big list of competitors your company competes with. It's possible that they are your direct rivals, who sell identical items to the same customers as you do. Alternatively, you may face competition from offline suppliers or manufacturers that offer their goods directly to consumers. If you're constantly competing with these organizations, Google may not classify them as direct rivals.

You may be competing with other groups for the attention of your target audience. These might be companies who offer similar services or goods and have their websites ranked for the same keywords as yours. Other sources of traffic might include non-profit organizations (e.g., Wikipedia).

Consider this analysis of online rivals for a set of keywords. I'm sure you wouldn't include Google Image, Etsy, or even Polyvore as rivals if you were running a large business.

I think you're correct in assuming that you won't be analyzing Google Images' SEO. However, Etsy and Polyvore, for example, might give some insight into fresh potential, even if you don't generally compete with them directly for market share.

Your internet competition are a great source of potential customers, but you need to be aware of this.

However, the good news is that they may be able to supply you with the knowledge you require to change the tides.

If you want to reduce content gaps and increase traffic, you must first perform a competitive analysis.

Research Grid from seoClarity makes this possible in only a few mouse clicks. If you type in your target term, you may be surprised to find what the most popular URLs are.

(SeoClarity's Research Grid.)

Additionally, you'll be able to view their unique domain names, backlinks, overall keyword ranks, and more.

Finding Your Competition's Keywords is Step #2.

Start by examining the domains of your ranking rivals once you've established who they are.

Enter a URL or domain instead of a specific term when you return to Research Grid. Among the metrics it will provide is a list of the keywords for which the domain is ranked.

A domain's ranking keywords and their associated URLs may be discovered by using this tool.

It's possible to narrow down the search even more by using filters such as the site's expected traffic, industry or SERP elements. What really matters is the capacity to discover what terms my rivals are using to attract visitors.

The third step is to identify the content gaps that need to be filled.

Next, take a look at which of those terms you've already ranked for and which you haven't yet. "Closing the content gap" is a term for this strategy. A comparison of the keyword sets of two or more domains will reveal any common or unique words that they rank for.

SeoClarity's content gap analysis between two domains is seen below.

It's an opportunity to fill up the gaps between two different fields of study!

The change is striking! However, there are more than a million chances in each domain, even when they share many keywords.

Of course, you don't have to target every single one of those terms. There are several ways in which you may improve your website's internet presence by studying the content gap in further detail.

Indeed, I urge that you analyze keywords for relevancy to your offerings. Prioritizing them based on the user's purpose allows you to focus on terms having a commercial connotation first.

Analyze the content that gives such domains an advantage over their competitors in Step #4.

To begin, you need to know who your competitors are and what keywords they employ in their organic advertising.

Next, you need to figure out why those pages are so well ranked for the terms they are targeting.

Even though these domains both rank for the same term, one outranks the other by a large margin.

Identifying a domain's position at the top of the page.

However, based on their ranking page, I may conclude:

In addition to the page's content, structure, and keyword optimization, there are a number of other factors to consider.

Here, the competitor's extensive category description naturally boosts on-page SEO.

(Users will like this category description.)

Why is content the only thing that matters?

Of course, to rank a page, you need more than simply enticing content. Other factors like as backlinks, domain authority, and more play an important role in the process. This exercise, on the other hand, is focused on establishing a fair playing field as rapidly as possible, something that isn't as simple as expanding the number of linked domains.

It's time to find out what else makes it rank so highly.

It's time to act on these additional insights once you've gathered information about your rivals' top keywords, content tactics, and other aspects that determine where a page ranks in the SERPs.

The Research Grid's Backlinks feature can help you find out how your competitors are promoting their greatest content. View the backlink profile by entering a website, subdomain, or URL.

The seoClarity platform is used for backlink analysis.

Blogs, educational content, and other non-commercial pages benefit greatly from this strategy.

Your competitor's link development strategy can be determined by analyzing their backlink profile. 'Backlink profile' Alternatively, they may just be attempting to provide the finest content possible in the expectation that people would link to it in search results, which is a common strategy.

Analysis of Backlink Gaps Between Your and Competitors' Profiles, Step #6

An study of link gaps can be compared to the keyword research in step #2. To find the strongest links in your rivals' link profiles that you can also gain, this tool sets out to find them.

As part of this competitive study, why do link gap analysis? For starters, links are one of the most important aspects in search engine rankings. When all other parameters are equal, the link profile is the deciding factor.

As a result, it is crucial to focus on high-quality links instead of a large number of low-quality ones.

What's wrong? The best links are hard to come by, and understanding which of your rivals' got them might give you ideas for your own.

Enter the link gap analysis. '

Comparing the link profiles of two or more domains can help find common links and gaps in the link profiles of two or more domains

Using this example, here's a brief comparison of the referring domains of four rival organizations.

(Analysis of link gaps over time)

Using the analysis, I can see how much work my rivals have put into building out their link profiles if we assume one of them is my domain.

The more I look into my rivals' links, the more I may identify possibilities to build additional links for my own business.

Domain, relevancy, and trust flow are some of the link-building options.

The rest of the process consists of going through the list of opportunities one by one and deciding which of those links I can duplicate, prioritizing them, and then getting to work.


Alternatively, you might learn from the successful techniques of your rivals and then improve on them. You may use these same methods to quickly obtain results by dissecting your rivals' content tactics.

In addition, you don't have to go through a lengthy trial-and-error process to achieve this. I hope you've gained some insight into the process of performing a competitive analysis for SEO after reading this piece.

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