AdWords Performance Tracking Tips for the Long Term

Google AdWords is an important tool in the field of digital marketing. Isn't it a positive thing if your website gets more traffic? Clicks indicate that more people have seen your content, which suggests that you're doing something well if you're getting so many. Clicks are crucial, but they are not the only way to determine whether your Google Ads campaign is a success.

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The quality of the clicks, not the number, is the most important consideration when it comes to clicks. As an orthodontist's office, you want to ensure that the people who are clicking on your website are from within your service region, rather than hundreds of miles away. Having a lot of clicks from the other side of the nation isn't going to help you with your ad campaign's ultimate aim of converting visitors into customers or patients.

Here's a quick way to tell whether the clicks you're receiving are worthwhile:

What's causing all of these clicks?

Is the traffic coming from search phrases that are relevant?

Is the traffic being converted?

An Inquiry into Time Periods (Year over Year, Month over Month)

Even comparing a month from the current year to a month from the prior year isn't a great way to gauge the performance of your marketing. This is due to the fact that the competition changes year after year, with new participants entering the auction and Google making modifications to the AdWords process year after year. As a consequence, it's possible that the method has changed since last June, making it impossible to make an exact comparison of your findings.

It's likely that if you look at the top bids this year and compare them to the same month last year, you'll see some new names pop up. Some of them may be bigger players than you, with more financial resources at their disposal. As an orthodontist, you may have noticed that Smile Direct Club, a direct-to-consumer firm, is springing up all over. As a result of their direct-to-consumer model, they face competition from orthodontists all around the nation, further complicating matters for smaller practices.

When comparing one month to the next, it's important to know whether your firm has seasonal peaks and valleys. Summertime may be a sluggish season for orthodontic appointments since many individuals are on vacation. Comparing ad performance from July to September may not be a fair comparison if that is the case.

Look at all the data and not just at the aggregate figure when looking at how many people clicked on your ad. This entails investigating details such as the source of the click. That means you must guarantee that all of your website visitors are originating from regions that could potentially bring in new clients or patients. A dentist or orthodontist, for example, should limit their clicks to a 10-mile radius around their clinic.

However, you'll want to keep an eye on how individuals are discovering your ad. And that requires figuring out what keywords people used to find your ad in the first place. All of the search terms that resulted in the display of your advertisements may be seen in your Google AdWords statistics. Search phrases and keywords used by your visitors may be identified, as well as any negative keywords that may be driving unwanted traffic to your site. Make sure your keywords and search phrases are routinely monitored so that they may be adjusted for relevant, high-quality hits.

You may avoid the following examples of irrelevant clicks:

When people click on your advertisement for services and goods that you don't provide, because the target keywords are so closely related, Google may display your adverts.

The number of people who click on the names of your rivals' businesses. If you don't want to purposefully target your rivals' trademarked phrases, you may wish to include their names as negative keywords. Local companies like dentists and orthodontists are less likely to be affected by this, while national advertising with larger budgets is more likely to be affected.

From your own company's name, clicks Organically advertising for your branded phrases can only result in receiving clicks from current customers or others who may just discover you via organic results. If you're on a tight budget, this might be a waste of time and money. This may be different for larger marketers, particularly if their rivals target their branded phrases as a means of attacking them.

It's crucial to keep track of when you've made changes to your ad campaigns so that you can observe how those changes will affect your results. You may observe an improvement in the performance of your advertising if you increase the amount of money you spend. Aside from this, it is crucial to keep track of any bad keywords that you may have used in your ad campaigns to help filter out unwanted traffic. Your advertising may also be less effective if you've made modifications to your landing pages over time. Google Ads change history is a wonderful way to keep track of all the changes you or others have made to your account. Additionally, if you've implemented a new system of recording conversions that wasn't previously in place, it might complicate the comparison process.

Your Google Advertising campaign's performance will improve as your ads and landing pages become more trackable with click-to-calls (CTCs), call tracking, form monitoring, live chat tracking, and etc.

When comparing the success of your ad campaigns over time, these characteristics are critical. If you want to get the most out of your ad campaigns and transform clicks into consumers, contact SEO ALLSEOTOOLFREE.COM immediately. If you're looking to boost your customer or patient base, our PPC management services are here to assist.

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