SEO is an important part of digital marketing that focuses on making your website search-friendly in order to increase its organic search rankings. Some components of SEO, such as making sure information is correctly credited, are always regarded as best practice, while other fads come and go.
Let's take a look at the top SEO trends of 2020 and see which strategies will be relevant in 2021.
Google introduced Page Load Speed, Responsiveness, and Visual Stability in May 2020. In order to have a better understanding of how users interact with a page, Google intends to offer a new ranking signal that integrates these factors.
A site's performance is directly related to the speed and stability with which page loads, so do all you can to keep site features that slow downloading times to a minimum.
A quick reminder on page load speed enhancements may be found in Moz's comprehensive guide.
We've previously explored how Google's BERT (Bidirectional Encoder Representations from Transformers) was going to change the SEO game. For the first time since the introduction of BERT, these changes are beginning to take hold.
It is hoped that the BERT upgrade will employ machine learning and natural language processing to better comprehend the search intent of its users. This implies that webmasters need to step up their use of SEO best practices.
Instead of significantly altering Google's algorithmic approach, BERT just makes the company's algorithms more "natural" and "conversational."
Site owners need to keep up with Google's algorithm changes and ensure that their material doesn't get stale as tools like BERT continue to enhance the search engine's algorithms.
Google My Company (GMB) is an important tool for any business that wants to improve its local or brick-and-mortar presence.
In case you've never heard of it, Google My Business (GMB) is a platform that enables businesses to include their contact information, as well as other crucial details like their location.
A business model
A description of what we do
Location
Websites that display current business hours
Social media pages
Services
Reviews from customers
Businesses that want to attract more customers may enhance their listings. Restaurants may post their menus and add features like happy hours, family-friendliness, and whether or not reservations are necessary.
So, whenever someone touches on your company on the Google Map and brings up your business summary page, all of that information is immediately synchronized to your GMB profile. To get the most out of location-based search phrases, you need to make sure your GMB profile is well-developed
Mobile SEO should have been a top priority for website owners for some time now. It should be evident to everybody. But in 2021, things are likely to change in ways we haven't seen before.
In March 2021, Google plans to implement a comprehensive mobile index. In other words, Google will no longer include desktop-only websites in its index and will no longer index any of the information on such sites.
This is consistent with Google's recent efforts to better match search results to user intent, which we've seen in previous years. Bert is a good example. However, with this mobile index upgrade, the game is no longer mobile-first but mobile-only as well.
It is impossible to overestimate the value of working with strategic marketing firms to help you stay on top of your SEO efforts.In order to meet the March deadline, you'll need to have your mobile strategy up and running quickly. Get in touch with us now and we'll show you how.
Artificial Intelligence (AI) for SEO is a new trend that is worth keeping an eye on. BERT and other machine learning upgrades like it are based on this principle, but here we're focusing on how firms may use AI on their own terms to improve search engine optimization (SEO).
Many companies are experimenting with artificial intelligence solutions like those offered by HubSpot. Many companies use these tools to keep track of their data, cut down on data inaccuracies, and spot patterns in their datasets to improve their SEO.
Although artificial intelligence (AI) isn't a magic wand, it isn't a substitute for a solid SEO approach. It's better to think of them as supporting tools rather than a one-size-fits-all solution.
Graphs with a wide range of information
Knowledge graphs are another SEO element expected to gain momentum in the 2020s. For a long time now, knowledge graphs have been present, but Google is now constructing more customised, tailored knowledge graphs for different types of things.
Basically, this implies that Google uses information about your firms, such as its target market and other data sources, to build frameworks about it. There are frameworks that appear at the top of search engine results pages, describing who you are and what you do.
By ensuring that their brand's overall digital presence is optimized and consistent, website owners may take advantage of this to their benefit. Your website is important, but what about your presence on social media, in knowledge bases or on Google My Business? All of this information is available to you via your knowledge graph.
An exact and complete organizational markup for all of your properties is what you're going for here.
The goal of UX design is to make browsing easier for the end-user. And this is the most important trend in digital marketing right now.
A user-friendly and bug-free website will always be "in" since it's a certain method to keep visitors coming back for more. If that isn't enough, Google is expected to roll out a new algorithm called Page Experience at some point in the future.
Page Experience isn't set to be live until sometime in the first half of 2021, but Google has promised a rollout throughout that time. Websites that place a high value on user experience (UX) will benefit from the new algorithm, while those that do not will be penalized.
To avoid a bad Google search ranking, you should always pay attention to these things.
Websites that take a long time to load or have unstable components that move or refresh the page are unappetizing to visitors. You need a website that can be seen on a desktop, tablet, and mobile device at the same time.
Customers may be reluctant to provide their contact information on a website that does not use HTTPS. Overlays that make it hard for people to use a website should be avoided at all costs.
There is a noticeable difference in how we talk while using a voice-activated device compared to when we search on a desktop or laptop computer. As a result, how can company owners guarantee that their content is voice search-optimized?
Add the word "next to me." Local search results, such as "Mexican restaurants near me," are a key part of voice search. As a result, your SEO keyword plan should include the phrase "near me."
Incorporate search keywords that can be spoken through a microphone. A content plan that integrates voice-friendly search phrases should be developed.
Produce Frequently Asked Questions (FAQ) documents. A well-organized FAQ section addresses frequently asked questions for both visual and voice browsers.
Schema markup should be improved. Make sure your site's structure is structured so that browsers can simply scan it and fill it into voice-friendly search results by reviewing your schema markup.
Search engines love content because it gives them additional options for crawling your site and bringing visitors to it. Error-ridden or keyword-stuffed text is not acceptable. There are two types of material that may be considered high-quality:
Your company's mission statement is the most important piece of information to optimize. The "services" and "about us" sections, as well as your landing page, should all address the five Ws.
Content that adds value to the user experience should be created. This sort of information may easily be generated via the use of a blog. Well-written posts establish you as an expert in your field, address current industry issues, and engage your target audience.
Most importantly, if you don't take the time to get to know your target audience and construct content around them, it's preferable to outsource rather than produce poor-quality content.
Search results continue to show a strong preference for videos. We are, after all, visual beings. In a recent wyzowl poll, it was discovered:
As a marketing tool, 86% of firms utilize video.
96% of those polled have seen product or service-specific explanation films.
Eighty-four percent of those polled said that seeing a video prompted them to buy something.
Before jumping on the bandwagon, think about your consumers and what form of video content works best for them. Certain video tutorials for certain goods and services need to cover a lot of ground in order to educate the audience, while others merely need to show off the product.
You don't need a huge video production budget to make a good video. Consider repurposing webinars or podcasts into short, bite-sized films to get started. Alternatively, you may use social media to produce educational videos, such as Facebook Live, Instagram TV, and Reels. If you need assistance developing an explanation video, we can help you out.
It's time to take advantage of YouTube's SEO by launching a YouTube channel. A video's title, thumbnail, and information should be included in its metadata. And don't forget to optimize the videos you embed so that they load quickly and don't slow down your website's overall load time.
If you're going to construct or update a website that will rank in search results in 2021, you should put the needs of your target audience first. This list does not cover every SEO trend in 2021.
Creating a worthwhile website for your target audience should be a long-term objective in light of Google's new Page Experience algorithm, the growing relevance of voice-friendly search, and other features like video and high-quality content that support it.
Are you in need of some assistance? Creative Momentum is ready to assist you with bringing your website into the 21st century with a fresh new look.
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